对房地产品牌竞争战略的思考和分析

阐述了塑造品牌已成为房地产企业在激烈的市场竞争中谋求长期发展和长远的经营战略，对其核心战略和辅助战略进行了分析，并提出品牌的维护战略，从而确保房地产品牌建设目标的突现。     

浅谈房地产开发过程中的造价控制

从项目决策、设计、招投标、施工、竣工结算等阶段对如何控制房地产开发过程中的造价进行了阐述，从而有效地降低工程成本，达到提高企业工程投资效益的目的。     

房地产企业品牌竞争力的构建与提升

品牌竞争力是指企业的品牌拥有区别或领先于其他竞争对手的独特能力,塑造品牌已成为房地产企业在激烈的市场竞争中谋求长期发展和长远利益的经营战略.本文通过分析房地产市场及房地产产品的独特经济特征,探讨了房地产企业品牌竞争力的构建,并对房地产企业品牌竞争力的提升途径给出建议.     

我国居民养老地产需求及其影响因素研究——基于武汉市数据的实证

从人口、购买能力、购买意愿三个方面深入探析养老地产的发展潜力,并利用武汉市的广泛调查数据建立Probit回归模型分析居民购买养老地产的影响因素。结果显示,我国养老产业市场需求巨大、发展空间广阔;年龄、户籍、职业、性别和自有住房数目对养老地产购买意愿具有显著正效应,居住状况则具有显著负效应;收入不稳定人员及自有住房数目较多的老年人对养老地产有着较强的购买意愿。由此建议:政府部门发挥引导作用促进潜在需求显现,同时开发商立足目标客户需求,优化规划设计,以实现养老地产的快速、健康发展。     

Ultrafine particle concentrations and exposures in seven residences in northern California

Human exposures to ultrafine particles (UFP) are poorly characterized given the potential associated health risks. Residences are important sites of exposure. To characterize residential exposures to UFP in some circumstances and to investigate governing factors, seven single-family houses in California were studied during 2007-2009. During multiday periods, time-resolved particle number concentrations were monitored indoors and outdoors and information was acquired concerning occupancy, source-related activities, and building operation. On average, occupants were home for 70% of their time. The geometric mean time-average residential exposure concentration for 21 study subjects was 14,500 particles per cm(3) (GSD = 1.8; arithmetic mean ± standard deviation = 17,000 ± 10,300 particles per cm(3)). The average contribution to residential exposures from indoor episodic sources was 150% of the contribution from particles of outdoor origin. Unvented natural-gas pilot lights contributed up to 19% to exposure for the two households where present. Episodic indoor source activities, most notably cooking, caused the highest peak exposures and most of the variation in exposure among houses. Owing to the importance of indoor sources and variations in the infiltration factor, residential exposure to UFP cannot be characterized by ambient measurements alone. PRACTICAL IMPLICATIONS: Indoor and outdoor sources each contribute to residential ultrafine particle (UFP) concentrations and exposures. Under the conditions investigated, peak exposure concentrations indoors were associated with cooking, using candles, or the use of a furnace. Active particle removal systems can mitigate exposure by reducing the persistence of particles indoors. Eliminating the use of unvented gas pilot lights on cooking appliances could also be beneficial. The study results indicate that characterization of human exposure to UFP, an air pollutant of emerging public health concern, cannot be accomplished without a good understanding of conditions inside residences.     

基于模糊数学的"快速递减加权式"在比较法评估房地产价格中的应用研究

本文将模糊数学运用于房地产估价中,引进了贴近度、择近原则的概念,建立了“快速递减加权式”,并运用实例,很好地解决了比较法评估房地产价格时的二大难题:一是如何选择与待估房地产条件相似的交易实例并进行因素差异的量化修正;二是计算出各交易实例的修正价格后,如何确定待估房地产的价格。在国内外,至今尚未发现对此有全面系统地研究,该方法对大宗房地产价格的评估具有广泛的推广应用价值。     

浅议房地产市场的管理模式──以南京市为例

本文立足于分析南京市房地产市场的运行情况，指出了我国传统的“房地分离”的房地产市场管理模式所存在的种种弊端，提出了建立“房地合一”新的管理模式的必要性和迫切性，并对其具体内容和基本措施进行了初步的论述。     

西安房地产发展与其他同等城市的比较分析

通过对西安与全国其他同等城市的横向对比,借以明确西安房地产市场的总体发展水平,了解制约西安市房地产发展的宏观约束条件,并找出西安房地产发展的潜力与不足,以便于为未来西安房地产业的健康有序发展,为政府有关部门制定政策提供决策依据。     

WTO规则与我国房地产业的制度建设

经济全球化作为21世纪一股不可阻挡的潮流，正对各国经济发展产生广泛而深刻的影响。加入世贸组织，标志着中国房地产业的对外开放进入全新阶段。入世给中国房地产业带来发展机遇和严峻挑战。面对这一形势，我们不仅要加快我国的房地产业的发展，更重要的是完善相关制度建设，为房地产业的长期持续发展奠定制度基础。本文在介绍和评述WTO房地产规则的基础上，论述了加入WTO对中国房地产业的影响，并提出制度上应对入世的措施。     

北京城市居民住宅问题分析及解决方案探讨

分析了北京房价上涨的主要原因是:住房分配制度改革以后,把住房这样一件大事过多地依赖于市场方式解决,建房完全依赖开发商,开发商从竞争走向垄断,开始老百姓还得点实惠,后来房价飞涨,政府稳定房价政策难以落实,利益相关者从中获利,有房者沾沾自喜,无房者望房兴叹,买房无望。解决问题的措施应是多元供给住房,出台政策鼓励大单位自建房,打破开发商独家垄断。同时,再辅以加大经济适用房的供应,加大炒房成本,规范开发商行为等措施。